Introducing Boutique Cruises

We were delighted to play a major role in launching Saga’s new fleet of ocean cruise ships and bringing to life their concept of ’boutique cruising’. Tasked with creating the first official imagery since Saga rebranded in 2021, we organised a series of photographic and film shoots that would define the Saga visual identity for years to come.

Integrated campaign

We worked closely with Saga’s marketing team to plan a detailed, integrated campaign where all the creative assets we produced would be unified as one ‘family’ under the new branding. We carefully planned the casting of models, animation, graphics and photoshop work well ahead of any footage being shot. We understood exactly what Saga’s vision was to avoid any wasted time when filming on the ocean cruise ships.

Plain sailing

Filming on a working cruise ship is hectic and disruptions to schedules can make waves. Luckily, Indigo’s team have their sea legs and are experienced at thinking on their feet. We have a calm, agile way of working that not only gets the job done but puts all involved at ease. Being able to think creatively when all plans change is so important and can produce fantastic work. In the end it all was plain sailing and the results were very well received by Saga and their audience.

Project Details

Client: Saga

Services provided:
Casting
Styling
Photography
Photographic retouching
Filming
Editing

Introducing Boutique Cruises

A snapshot of some of the films produced for Saga’s introduction to boutique cruising.

Ship Shape for Social

Keeping your brand afloat in the social media age is so important. All of our projects are shot with social media in mind. Need a film formatted for Facebook, Twitter or Instagram? No problem, it’s all part of our service.

Our social media films are formatted in either 1:1 or 9:16 and edited down to under 60 seconds to ensure maximum engagement.

Imagery that sparkles

With new branding comes a new photographic style. We have provided a stunning, contemporary approach that complements Saga’s boutique cruising experience.