Planning for a Better Future

Tonbridge and Malling Borough Council needed a film to encourage local engagement in their plans for housebuilding in the borough over the next 20 years. They wanted to reach a broad audience and explain in everyday language what the local plan is trying to do for the future of the community.

Animated Solution

A mix of animation and interviews was our first suggestion. But after getting to know our clients at the council and their audience it became clear that pure animation was the best way forward. We designed the film using clear language and to appeal to those who traditionally don’t engage with the local plan process. This meant we could present the council’s message in a succinct and friendly way, helping information to be absorbed.

Pushing the Boundaries

To achieve their goal, it was important that Tonbridge and Malling Borough Council took a new approach with this film and had their own visual style. We encouraged them out of their comfort zone to create a piece that engages a wider and younger audience. The end result received positive feedback and stands out from the rest of the public sector crowd.

Project Details

Client: Tonbridge and Malling Borough Council

Services provided:
Conceptulisation
Visual design and artworking
Script writing
Animation

Tonbridge and Malling Local Plan - short version

By creating several versions of the film, the council can use our material for different audiences and platforms.

We chose to work with Indigo because we wanted a fresh approach to engaging the public in a consultation about our local plan. They brought bags of experience and creativity to the process, helping us develop stand out content which absolutely hit the brief.

Jon Steel - Head of Communications, Tonbridge and Malling Borough Council