The Food & Beverage team for Hilton Europe, Middle East and Africa wanted to use wine to better enhance their guests’ dining experience.

This would involve training staff in around 250 hotels across 70 countries, and communicating the volume of product in an accessible way for multi-national and varied levels of experienced staff.

Collaborating with 63 Creative we created an extensive suite of informative, fun videos with Helen McGinn, a much-loved TV wine expert and author. Supported by over 30 individual videos the training package was easily accessible to all staff overcoming the usual logistical issues of training in such a large organisation.