Businesses and organisations have been extremely resourceful during the pandemic, but Indigo can help unlock further potential with businesses’ proactivity and support them to be truly innovative with their resources and ideas.
Indigo have assisted large companies like IMI and Amberjack identify ways of working and communicating using what they have to hand. For example, we helped them identify current assets and content, if it’s video – re-edit it; if it’s photography – change it up, add graphics, or use staff stories to refresh your communication, whilst marketing budgets are tight and you can’t get out and about.
We can help an organisation overcome challenges when restrictions are in place so they can still communicate, promote and recruit.
Also during the Covid-19 crisis and the acceptance of working from home, generally there has been less pressure for a traditional structured day to day routine, so there has been more time to consume digital content at people’s leisure. It is a captive audience, an opportunity to grab someone’s attention and tell your story. We can create a direct line to potential customers through video and animation.
There has been a general coming together and move to support local, buy local produce and invest in traditional skills. There has never been a better time for members of PinK to access our services at the PinK reduced rate.
We get to know a business, identify the best way forward with what they have available to them and with people becoming more willing to get in front of the camera, now is the time to build on these positives, and get ahead of the curve, ready for when this challenging time is over.