Produced in Kent – Industry Partner

Produced in Kent – Industry Partner

Supporting Kent businesses

Indigo are excited to announce that we are an official Industry Partner to ‘Produced in Kent’ (PinK).

Off the back of a successful online workshop for Produced in Kent and its members, director and co-founder Lee Hollands, explains a little more about what this means and how we are committed to supporting local businesses and charities. 

Why was Indigo keen to be an industry partner?

Produced in Kent is an organisation we’ve been aware of for many years. Its familiar stamp on produce and businesses has always given us a sense of local approval and support, when making a purchase and a reminder that we are helping local organisations to prosper.

Both Paul and I have grown up, been educated and worked in Kent most of our lives, and at Indigo we never forget our roots. As our business grows, we want to do all we can to support local trade and play a positive part in the county we love. So, to have the opportunity to be a part of, and work with PinK is a fantastic opportunity – and a seal of approval from the local community.

PinK members are currently faced with many challenges: no physical events to meet customers and buyers, lost B2B trade, a third national lockdown, EU transition - how important is good videography in this volatile economic climate?

In the current climate, film for business and communication using digital technology is more important than ever. With restrictions on how we meet and talk, we need to get creative with how we engage with our audience and present the human side of business. Face to face still matters and people buy people, so telling your story via video is one of, if not the most powerful tool you have.

Everyone is now doing it with their laptops and phones via the available technology that has been so crucial during lockdown. But the market is saturated with user-generated content and the all-too familiar working from home setup. Social media is overwhelmed with individuals and businesses uploading phone footage.

So now is the time to stand out from the crowd and cut through the noise with professionally produced film or animation. Spending a little time and investing in gathering content that has a more premium production level, will get your story seen and heard over all the rest.

Professional film, animation and photography for business has longevity which is a big win in the current throwaway media-driven environment.

What positives have come out of the Covid crisis that you feel our members, with your support, can build on going forward?

Businesses and organisations have been extremely resourceful during the pandemic, but Indigo can help unlock further potential with businesses’ proactivity and support them to be truly innovative with their resources and ideas.

Indigo have assisted large companies like IMI and Amberjack identify ways of working and communicating using what they have to hand. For example, we helped them identify current assets and content, if it’s video – re-edit it; if it’s photography – change it up, add graphics, or use staff stories to refresh your communication, whilst marketing budgets are tight and you can’t get out and about.

We can help an organisation overcome challenges when restrictions are in place so they can still communicate, promote and recruit.

Also during the Covid-19 crisis and the acceptance of working from home, generally there has been less pressure for a traditional structured day to day routine, so there has been more time to consume digital content at people’s leisure. It is a captive audience, an opportunity to grab someone’s attention and tell your story. We can create a direct line to potential customers through video and animation.

There has been a general coming together and move to support local, buy local produce and invest in traditional skills. There has never been a better time for members of PinK to access our services at the PinK reduced rate.

We get to know a business, identify the best way forward with what they have available to them and with people becoming more willing to get in front of the camera, now is the time to build on these positives, and get ahead of the curve, ready for when this challenging time is over.